Rich Dad, Poor Dad
Anybody in quixtar will immediately recognize the title to this post. This book called Rich Dad, Poor Dad by Robert Kiyosaki is supposedly like the basis for every thing they do in the business. While searching the web I came across this web site by John T. Reed. Basically this site is an analysis on Kiyosaki's book. On his site I came across this quote that I think accurately describes most of the business as I know it. This quote comes from another book that Reed has read and compares it to Kiyosaki's book.
"Law 27 - PLAY ON PEOPLE'S NEED TO BELIEVE TO CREATE A CULTLIKE FOLLOWING. Judgment - People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power."
I would definitely check this website out he seems to blow allot of holes in the info that kiyosaki gives in his book. http://www.johntreed.com/Kiyosaki.html